Express Men Working to Reinvent Modern Prep

Express Men, which was formerly a subsidiary of The Limited but was spun-off as an independent publicly traded company (ticker symbol: EXPR), is working hard to reinvent the modern prep look.

I think of Express Men as an aspirational brand perfect for young professionals making good money, who want to look great and who don’t mind paying for quality but if given the choice are more comfortable with an $80 sweater than the $400 version you’d find at Saks or Bergdorf Goodman.  A complete outfit from Express Men is going to cost a few hundred dollars but you should get a lot of wear out of it and the ability to work pieces into an overall wardrobe, making it a great value.

For only a few thousand dollars, it is possible to walk into an Express Men store and put together a great foundation for a man’s every day clothing needs.